Course Description

About the Course

The online MBA in Marketing Management program at D.Y. Patil Vidyapeeth is a prestigious and UGC-approved platform that provides a highly valued professional degree for working professionals. The curriculum intends to satisfy the needs of a global business environment. This curriculum provides individuals with the necessary skills, information, and a positive outlook. These online degree programs allow students to get a post-graduate management degree while bypassing the limitations of a traditional full-time MBA. Individuals can advance their professions and improve their abilities by enrolling in DY Patil Online courses. 

The primary objective of the MBA in Marketing Management course is to develop an attitude to learn about the perception, behavior, and various consumption patterns of the consumer. The learning will not be limited to consumers only it will also include the analysis of the changing pattern of organizations’ strategy towards consumers.

Course Objectives

• To equip the students with behavioral aspects of marketing management.
• It explains how the markets and consumers behave under circumstances and how the cultural, social, personal, and psychological factors influence their behavior.
• The course enables students to develop marketing strategies that are consumer-based and create and enhance customer value.
• Critically evaluate the effectiveness of various advertisements and promotions and their attempts to influence the behavior of individuals.
• Analyze the trends in consumer behavior and apply them to the marketing of an actual product or service.
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